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What's the best bang for my buck when buying binoculars?

We believe the best optic purchase is one that you will have for a lifetime so it's best to save your money and get the best you can afford. This question is more easily answered within each price range. 

What do the numbers on my binoculars mean?

The first number is the magnification and the second number is the diameter of the objective lens in millimeters. A 10x42 binocular has a 10x magnification and 42mm objective.

What do the numbers on my spotting scope mean?

The first two numbers are the magnification range and the third number is the size of the objective lens in millimeters. A 20-60x65 has a magnification range from 20-60 and an objective lens 65mm in diameter.  

What size tube should I get when selecting a riflescope?

Riflescopes come in several tube sizes. The most common sizes are 1 inch (25.4mm), 30mm, 34mm, and now 40mm. Bigger tubes help to gather more light and allow for more travel for scopes equipped with a turret. 

Why won't my rangefinder provide the advertised distance?

Most rangefinder advertise a reflective distance. In the field you are likely to get about half that distance on game animals.